Posted by Andrew McAvinchey on 31 January, 2018
A lot of business owners plunge into running a fitness studio by applying the same discipline they learned from sport: Tenacity and fearlessness. They get results because they’re not afraid to dig in and learn, to get their hands dirty and work hard for their success.
Along with a great idea for a business, these sound like all the right ingredients, right?
Yet, even when they reach some level of success, they know they’re missing something. Endless hours at the laptop, confusion and angry members when things get too busy… sometimes, it feels like they’re building the very thing they were trying get away from when they left their job in the first place!
these committed entrepreneurs are pulling the levers of an old, retired business model.
One which was adopted because it seemed like the right idea at the time. If they stick to this model, they’re destined to remain in this daily grind, compounding their problems with each new member.
What’s more, using software and business systems that are designed for this old model will make life even more difficult - more time wasted, more effort to achieve less results.
Social Booking represents a new way for Group Training and Semi-Private training studios to connect with their customers.
Think Soulcycle or Dogpound - businesses that are so much more than a standard gym and offer so much more than a run of the mill experience.
If you want to learn how to attract more valuable clients for your fitness business, join our webinar "How to attract more committed members who stick around and spend more money" taking place on the 14th of February, at 6pm London / 1pm New York / 10am San Fran.
You'll learn how Glofox customers are using a Social First platform to target very specific people in a way that means their members spend more and become more loyal over time.