The Glofox Blog

So, you’ve decided to take the leap and develop a marketing plan for your yoga studio. Where do you start?! Creating a marketing plan from scratch can seem like an overwhelming process, posing questions such as: What message am I trying to get across? What channels should I use to get this message out? 

The Twitter update that we’ve all been waiting for is finally here! Highly restricted tweets are now a thing of the past.

Twitter announced that the update was coming back in May, however a date for launch was never confirmed. Until now, we’ve been patiently waiting for the update to kick in and we’ve just had confirmation that all is in place! 

Over the past few months, we've been working hard to create a new and improved Admin Dashboard, specifically designed to make the life of gym and studio owners easier. 

We've got some great new features launching that will help your business to save more time, retain more members and drive more revenue. Check them out below!

There’s a lot more to owning and running a gym than meets the eye. With a 100% commission based job, passion for training isn’t enough. To become a successful fitness entrepreneur, you need to activate your business mindset and that’s why we’re bringing you the best tips when it comes to driving membership sales!

In episode 13 of the Fitness Business Podcast, we spoke with Tom Gannon of Crossfit Sandyford and Fitpro Business Solutions. Tom shares top sales advice and explains the importance of implementing a good sales process and system to avoid common mistakes.

The Yoga in America Study 2016 revealed a dramatic increase in the size of the industry and the number of practitioners since the 2012 study. If you missed it, don't worry, we have all the key findings combined in this bite sized infographic. Check out the statistics that every yoga studio owner should know!

Yoga has become increasingly popular over the last few years and thanks to the 2016 Yoga in America Study we have the latest stats to back it up! According to the study, the number of yoga practitioners in America has grown from 20 million in 2012, to over 36 million in 2016. That’s a lot of people practicing yoga! As Carin Gorrell, editor in chief of Yoga Journal, puts it:

In episode 12 of The Fitness Business Podcast, we were delighted to be joined by Paul Drew, co owner, and senior coach at Origin Fitness. Paul shared his story on building his business from the bottom up; starting with training a small number of clients from his co partner's garage. Now, they work with over 160 clients in a large facility in Sandyford. 

Having learned a lot of lessons along the way, Paul gives us an insight into not only their successes to date, but what they would change if given the chance to do it all over again.

Starting up a gym or fitness studio can be a really exciting experience: creating a brand, choosing a location, purchasing equipment and meeting new people. That said, there can be days where it’s down right not what you expected. Who knew there’d be so much admin involved on a day to day basis?