The Glofox Blog

Welcome to the Glofox Guide to GDPR for gym management and studios. We created this guide because we know that there is a lot of confusion and concern out there about GDPR and its impact on the fitness industry.  Don’t worry, GDPR is not something to be afraid of but it is definitely  something you should not ignore.

You want to grow your membership base stronger and your revenue higher, yet month on month, nothing changes. You feel like you don’t have enough time to focus on up selling your current members, let alone create referral strategies to acquire more.. Sound familiar?

A lot of business owners plunge into running a fitness studio by applying the same discipline they learned from sport: Tenacity and fearlessness. They get results because they’re not afraid to dig in and learn, to get their hands dirty and work hard for their success. 

2018 is set to be one hell of a year for your gym or studio. It’s the year you get social, build your fitness tribe and most of all, be serious about your member experience. If your business model is focused on group training and semi-private personal training, then this is a must read!

We previously discussed Facebook advertising and its effectiveness in promoting your gym or fitness studio. Facebook may have a larger user base, but Instagram is the home of user engagement, it's growing user base spend on average between 25-30 mins on the platform liking over 4 billion posts per day . What does this mean for your fitness business? You need to get on it, STAT! 

Starting a fitness business is one of the most challenging and rewarding ventures that a person can take. Here at Glofox, we’re lucky enough to work with gym and studio owners from every discipline, across the world. We’ve seen first hand what it takes to manage, grow and ultimately, create a fitness business that will succeed in the long run.

Whether you're just starting up or trying to get a real handle on your gym or studio, we have everything you need to kick 2018 off to the best possible start.

Here at Glofox, we want to help fitness entrepreneurs win. As part of this, we want to ensure studio owners know where to go to gain access to valuable industry insights, so they can compete on a scale previously unimaginable.  

You’ve worked hard to turn your passion into a profitable profession and now, you’re ready to take things to the next level. You’ve built a website that shares your vision, your methods and you have the social proof to back it up, but it’s not working out as the revenue generating machine that you hoped? Marketing and sales may not be your favorite topic, but it doesn’t have to be a barrier hindering your fitness business success. What’s next?

The future of fitness is all about providing clients with valuable, positive experiences. Not only do clients expect flexibility and a plethora of choice in regards to services, but they have also come to expect a vibrant social and community aspect to their fitness regime. Gyms and fitness studios that acknowledge, appreciate and build upon these expectations are the ones that will accrue the most gains.