Posted by Norma O'Mahony on 2 November, 2018
When you’ve invested time and money to get new potential members to your website, the last thing you want to do is to put barriers in the way that make it more difficult for them to take the right first steps.
Glofox’s new Lead Capture tool makes it easier for new leads to get to the studio and for you to grow your member base.
The Old Way: Too Many Places For Your Leads To Get Lost
Whatever way you’ve gotten your brand in front of the new leads - whether it’s through paid marketing, word of mouth, or an article in your local paper - there are three things you need to get them to do on your website so they are on the right track towards becoming an engaged member:
- Create an account
- Sign up for your introductory offer
- Book their first session
If the new lead needs to search for each individual step, this results in many places where they can get lost, confused or bored and think ‘I’ll come back to this later’... and rarely do.
The New Way: An Enhanced Journey For Your New Leads
That’s why we created the new Glofox Lead Capture tool. We’ve made the journey from being an interested lead to an engaged Trial Member (with their first class booked) as easy as 5 pieces of information and 6 clicks. That’s it!
The new Glofox Lead Capture tool is only available to some early users at the moment but will be available to all Studios on the Platinum pricing plan by the end of the year. If you want to be an early user, get in touch.