Posted by Karen Bryan on 12 December, 2017
Whether you're just starting up or trying to get a real handle on your gym or studio, we have everything you need to kick 2018 off to the best possible start.
We discuss topics that are KEY to running a successful gym or studio, such as:
- Business Management
- Marketing & Sales
- Driving Revenue with Gym Software
Get on it!
1. BUSINESS mANAGEMENT
The business of fitness can take time to wrap your head around - accounting, reporting, member retention. But trust us, it's something you won't regret investing some time in over the new year. Use the resources below, to gain a deeper insight into some of the most important concepts when it comes to managing a fitness business. Dive in now - you won't regret it!
Top tips and resources:
The start of a new year is always a hectic time, so we've put together a New Year's resolution checklist to help ensure you stick to all your great intentions. Who knows, 2018 could be your best year yet.
We know accounting can be daunting, but it can’t be avoided. Where should you start? Follow the four steps in this article to get on track for success. From here on out, the numbers will get bigger but the key principles will stay the same.
Smart decisions are key to the success of any business. As a fitness entrepreneur, you're no different! If you want to stay on top of your performance in the long run, identify opportunities and act upon them in real time, then these are the numbers you need to know, now!
We asked Paul Drew, co owner, manager and senior coach at Origin Fitness, the question we're all dying for the answer to. If he could go back and start his gym from scratch, what would he do differently? Be sure to take these answers into account in your 2018 business plan!
2. MARKETING & SALES
It can be difficult to stand out in an overcrowded marketplace where boutique style gyms and studios are popping up on every street corner. Nowadays, customers expect more value and a hell of a lot more flexibility. Gym and studio owners need to figure out how exactly they can convey these offerings to potential members through their marketing and sales strategies.
Top tips and resources:
37% of those who take up a new fitness routine in January will quit before the month is out. It’s time to avoid the revolving door of fitness by figuring out what combination of strategies work best for your gym or fitness studio. What customer retention strategy will you implement in January?
There’s a lot more to owning and running a gym or fitness studio than meets the eye. With a 100% commission based job, passion for training isn’t enough. To become a successful fitness entrepreneur, you need to activate your business mindset and that’s why we’re bringing you the best tips when it comes to driving membership sales!
Could learning to sell really be the best way to drive your business forward? Yes! It’s all about turning that inquiry into a loyal, paying client. Use this article to learn how to get your sales process right and start hitting your sales targets in 2018!
3. Driving revenue with gym software
Do you still rely on spreadsheets, pen and paper to run your business? Or are you using a software solution that's filled with inconveniences? With the rise of software providers that specialize in the fitness realm, you'd be crazy not to feel a little curious. Make 2018 the year where you do your research and finally select the perfect software solution for your business. In the long run, you'll save time, drive revenue and avoid the wrath of unnecessary complications.
Top tips and resources:
We’ve touched on it time and time again, your mobile app, coupled with gym management software is a fantastic way to increase revenues for your fitness business. Not only can you increase member engagement with targeted, motivational push notifications, but you can also enable in-app purchases, giving you the opportunity to drive revenue to heights that were previously unreachable.
Starting up a gym or fitness studio can be a really exciting experience, but that said, there can be days where it’s down right not what you expected. Fortunately, there are tonnes of automations that can help you to work smarter, save time and let you focus on what you do best.
It's not uncommon for gym and studio owners to experience a rough day for class attendances. But what if that rough day turns into an off week.. or month? Here's how you can use software and effective planning to increase your class attendance – and generate a demand for more sessions in the process.
There are tonnes of management software on the market today with varying capabilities. With that in mind, we set out 5 tips to ensure you choose a software solution that meets each and every one of your studio or gym’s requirements.
Have a software selection query? Our doors are always open. Book a personalized demo with a Glofox representative and we'll do our best to help you find the perfect software for your business.