Karen Bryan

Karen is the the Glofox Marketing Ninja, bringing you tips and advice on how you can market your gym or studio to its full potential. As a newly obsessed fitness fanatic and gym goer, Karen is learning the industry from the inside out!
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Recent Posts

[FREE EBOOK] TOP TIPS FOR A KILLER FACEBOOK AD CAMPAIGN, FOR YOUR GYM OR STUDIO

Posted by Karen Bryan on 18 April, 2017

Facebook is becoming one of the most popular platforms for gym and fitness studio owners to get their name out. Why?

  1. It’s less complicated than other advertising platforms, such as Google Adwords.

  2. It's where your audience spends a hell of a lot of time each day.

  3. Precise targeting capabilities mean you can be confident that your ads are reaching the right people, at the right time.

  4. A little goes a long way when it comes to Facebook Ads. So, if you’re just kick starting your fitness business and funds are tight, this could be the perfect option for you.



In this eBook, you'll learn everything you need to know to create a Facebook Ad Campaign that generates high quality leads for your fitness business:

 

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Topics: Marketing & Social

WELLFEST: IRELAND'S ONLY HEALTH, FITNESS & WELLNESS FESTIVAL

Posted by Karen Bryan on 11 April, 2017

There's less than one month to go until Ireland's only health, fitness and wellness festival kicks off this May! 2017 boasts a line up of fantastic speakers you won't want to miss. We're attending, are you?

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Topics: Industry Interest

STEP BY STEP GUIDE TO OPENING YOUR OWN FACILITY

Posted by Karen Bryan on 5 April, 2017

Want to be in control of your schedule, keep more of what you earn and be your own boss? A lot of fitness professionals have a goal to open their own facility one day. However, too many think they can either take the plunge without creating a plan or they don't think they have what it takes to make their dream a reality.


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Topics: Business Management

HOW TO CREATE YOUR FITNESS BUSINESS BRAND

Posted by Karen Bryan on 28 March, 2017

Owning and running a fitness business is an exciting journey to take. That said, it can be a challenging journey, at the least. You don't need to be told how competitive the industry is right now - we know you've experienced it first hand. 

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Topics: Marketing & Social, Starting a Fitness Business

HOW TO SOLVE THE BOOKING HEADACHE, FOR GOOD!

Posted by Karen Bryan on 16 March, 2017

Are you sick of the front desk stress? Late night booking management, cancellations, attendances and payments? The nightmare continues..

Fortunately, it doesn’t have to be this way. Fitness and technology go hand in hand. Why not take advantage of it in the management of your business?

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Topics: Business Management, Starting a Fitness Business

5 REASONS WHY YOUR GYM SHOULD OFFER GROUP TRAINING

Posted by Karen Bryan on 1 March, 2017

For the first time, group training has made it into the ACSM top 20 trends for the year ahead! Gym and studio owners across the world are realising the benefits associated with small, personalised group training sessions - for their members AND their business. 

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Topics: Industry Interest

MEET OUR NEW EDUCATION PARTNER: SHAW ACADEMY

Posted by Karen Bryan on 14 February, 2017

We want nothing more than to see our clients succeed. In a quest to bring this vision to life, we're delighted to announce our partnership with the Shaw Academy, the largest online educator in the world! What exactly is the Shaw Academy? What courses can I partake in? We have all the details you need!

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Topics: Industry Interest

MARKETING YOUR FITNESS STUDIO 101

Posted by Karen Bryan on 3 February, 2017

So, you’ve decided to take the leap and develop a marketing plan for your gym or fitness studio. Where do you start?! Creating a marketing plan from scratch can seem like an overwhelming process, posing questions such as: What message am I trying to get across? What channels should I use to get this message out? 

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Topics: Marketing & Social

[CASE STUDY] ORIGIN FITNESS SUPERCHARGE BOOKINGS 83%

Posted by Karen Bryan on 16 January, 2017

In the Origin Fitness Case Study, we discuss how co founder Paul Drew transformed their gym's brand through mobile.

Origin Fitness is a group fitness training facility focused on achieving individual client goals. The team pride themselves in a personalised approach to fitness in a fun, yet intense environment. Origin now operate 32 classes under 6 specialist services with over 160 happy clients.

 

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Topics: Business Management, Starting a Fitness Business, Industry Interest

[CASE STUDY] ORIGIN FITNESS DRIVE 96% OF PAYMENTS THROUGH MOBILE

Posted by Karen Bryan on 11 January, 2017

We met with Paul Drew of Origin Fitness to discuss how they tightened up their gym management process and eliminated revenue leakages from the business. 

Origin Fitness is a group fitness training facility focused on achieving individual client goals. The team pride themselves in a personalised approach to fitness in a fun, yet intense environment. Origin now operate 32 classes under 6 specialist services with over 160 happy clients.

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Topics: Business Management, Starting a Fitness Business, Industry Interest